Professional training programme for transforming culture
Something is breaking down. And it is not a coincidence.
The environmental crisis. The collapse of social trust. The epidemic of meaninglessness. The fracturing of shared reality into a thousand competing stories, each more certain and more isolated than the last.
These are not separate problems. They are symptoms of the same underlying condition — a master story that is no longer working. A story so deeply embedded in how we think, communicate, and organise ourselves that most of us have never noticed it is there.
Changing the world requires changing that story.
Not at the level of better messaging or smarter campaigns, but at the level of the implicit grammar of Value, Motivation, and Purpose that generates every message and every campaign before they are even designed.
That is what this training exists to teach.
There is no other training programme like this
No training programme has ever been designed to work at the level of the deep code that shapes how a culture thinks, values, and acts.
Most approaches to change intervene at the level of behaviour, belief, or narrative. Master Storytelling intervenes at the level of the metanarrative — the implicit grammar of Value, Motivation, and Purpose that generates all of those things, before conscious thought begins.
Once you can see that grammar, you cannot unsee it. And once you can see it, you can begin to change it.
This training gives you the tools to do both.
Download the full course to read the complete module breakdown, learning outcomes, and what each module covers.
Across twelve carefully sequenced modules, we build the full Master Storytelling framework from the ground up — from the neuroscience of attention and the foundations of a new motivation theory, through the practical work of reading and recalibrating the deep code in real organisational and cultural contexts.
You will learn why your current approaches are hitting invisible walls — and precisely where those walls are.
You will encounter Integral Motivation Theory: a new framework for understanding human motivation that extends beyond what existing models can reach, into the territory where the deepest and most sustained motivation actually lives.
You will develop the Synaxis — the perceptual faculty that allows you to see the implicit VMP grammar running beneath any message, any culture, any system — and begin cultivating it as a practical skill.
And you will leave with a complete diagnostic and recalibration toolkit you can apply immediately in your own work.
Three ways to train
The Master Storytelling training is available at three levels — from fully self-directed online learning through to bespoke organisational delivery. All three are built on the same complete framework. The difference is in the depth of engagement, the degree of live facilitation, and the degree to which the training is tailored to your specific organisational context.
We offer a full 100% refund if you begin the training and find it is not the right fit. Full terms are available on request.
Choose the level that is right for where you are.
CHOOSE
Your Plan
Disk Space
Databases
Domains
Users
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Bandwidth
Support
Price
FOUNDATION
SELF-DIRECTED ONLINE
FULL ACCESS TO VIDEO CONTENT
12 2HR LESSONS
READING MATERIALS
PRACTICAL EXERCISES
CORE DIAGNOSTIC TOOLS
LIFETIME ACCESS
ACCESS TO NEW MATERIALS
£197
early bird offer
RRP £297
FULL PROGRAMME
LIVE TEACHING
EVERYTHING IN FOUNDATION TIER
LIVE ONLINE COHORT
SPACES FOR DIALOGUE
REAL WORLD CONTEXTS SHARED
COLLECTIVE VMP DIAGNOSIS
SYNACTIC COUNCIL FACILITATION
access to academic materials
£397
early bird offer
RRp £597
ORGANISATIONAL
BESPOKE FOR TEAMS AND ORGANISATIONS
bespoke delivery
on-site training
organisational vmp review
organisation culture diagnosis
synactic council facilitation
strategy consultancy
ongoing support 6mths
£2,500
CONTACT FOR TAILORED PROPOSAL
Not sure yet? Start here.
If you are not ready to commit to the full training, the best next step is to explore the framework directly. The free course overview gives you the complete picture. The VMP triad page on this site gives you the foundational concepts. And the podcast takes you inside the framework in real depth, episode by episode.
The training will still be here when you are ready. Take the time you need to be sure it is the right fit.
Listen to the podcast
Explore the VMP triad
Explore the Research
Common Questions
Explore our FAQs to gain insights and clarify any uncertainties about our programs.
These training programs are designed to empower participants with specialist skills in motivation theory and diagnosing deep underlying issues that prevent real culture change. We understand that enrolling might come with questions. This section aims to address the most common queries, ensuring you feel confident and informed as you consider joining our workshops. Your journey into the deep grammar of culture begins here.
What is Master Storytelling?
Standard storytelling works at the surface. It’s about crafting better characters, clearer messages, more compelling plots. It asks: what story should we tell?
Master Storytelling works beneath the surface. It’s about the hidden code—the grammar of Value, Motivation, and Purpose—that runs beneath every story, every campaign, every interaction.
Think of it this way: standard storytelling is about the words on the page. Master Storytelling is about the language itself. It doesn’t ask “what story should we tell?” It asks: what code is already running beneath everything we say and do? And how do we recalibrate it?
This means developing a new kind of literacy. The ability to read the VMP code in any message, any culture, any system. The capacity to discern when a campaign is warming values it claims to serve. The practice of facilitating collective discernment—helping groups surface the hidden metanarratives that shape their work.
Master Storytelling is not a technique you add to your toolkit. It’s a whole new discipline. One that demands a different understanding of human motivation, a different relationship to storytelling, and a willingness to work at the level where real change begins—beneath the stories we tell, in the grammar that makes them possible.
What makes this training different to other storytelling training?
Most storytelling training teaches you how to communicate or tell better stories. Better characters. Clearer messages. More compelling plots. It’s useful—but it stays at the surface.
Our training goes deeper. Much deeper.
We don’t just work with the stories you tell. We work with the underlying metanarrative that shapes them all: the grammar of Value, Motivation, and Purpose that shapes every human interaction, every campaign, every culture.
Drawing on insights from neuropsychology, motivation science, and phenomenology, we train you to read this underlying metanarrative. To see why some messages resonate and others fall flat. To diagnose when a campaign is warming values it claims to serve. To facilitate collective discernment—helping groups surface the metanarratives that shape their work.
This is not a set of techniques you add to your toolkit. It’s a whole new discipline that can be applied to almost any context, whether you are a leader, working in HR, a climate campaigner or just someone who is looking to create culture change in some way.
How is the training delivered?
Our training is offered through three stages. The first is the self-directed online training programme, in which you can work through the different chapters at your own pace. The second is through a series of live training sessions online, that allow you to explore Master Storytelling in a real context. The third is through on-site training inside your organisation. This is a more integrative programme that can shape the internal culture of your organisation towards effective long-term change. Buying access to the training will give you lifetime access to the online training, where you can come back at a later date if needed.
A note before you sign up
This training is genuinely demanding. It does not simply add new techniques to your existing toolkit — it asks you to examine and, in some cases, relinquish some of the foundational assumptions through which you currently make sense of the world. That process can be disorienting, even when it is ultimately liberating.
For that reason, we would gently encourage you to pause before enrolling if you are currently navigating significant personal difficulty, grief, or trauma. This is not because the framework has nothing to offer in hard times — it does. But the kind of deep perceptual and conceptual shift this training invites works best when you have sufficient inner stability to engage with it from a grounded place. If the ground beneath you is already shifting, adding more movement may not serve you well right now.
There is no right or wrong time to begin. The training will be here when you are ready. And if you are unsure whether this is the right moment, please feel free to reach out directly before committing — we would rather have an honest conversation than have you invest in something that is not right for you at this time.
We offer a full 100% refund policy for anyone who begins and finds the training is not right for them. Full details are in our terms and conditions.
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