The VMP triad
Three things modern thought pulled apart. Put them back together, and you can see why some messages move people and others fall flat.
One system.
The explainer: why value, motivation and purpose were pulled apart, and what changes when you put them back together.
Here is one appeal from a local river group. The headline stays the same throughout. Switch each part between pull and push, and watch what happens to the people reading it.
A local river appeal
The headline never changed. Only the code underneath it did.
Information passes between us, but nothing carries any weight.
We can see what matters, but we never act on it.
We care and we act, but the effort scatters.
Every part of Master Storytelling, from one person to a whole culture, comes back to these three. Pick a point to see how.
Pick any point on the map to see how value, motivation and purpose show up there.
Every box on the framework map is built on the triad. Open one to see how it plays out.
Next time an advert, an email or a meeting tries to move you, ask three questions.
Then ask the one that matters most: are all three pointing the same way?
Wondering how this relates to Common Cause, Integral Theory or Self-Determination Theory? See where Master Storytelling stands.
Go deeper
