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Master Storytelling is a way of reading the code a culture runs on, and of learning how to change it. Here is how the site fits together, and where to begin.
Master Storytelling in a few minutes: what it is, and how to find your way around.
Every message, team and culture runs on a hidden pattern of value, motivation and purpose. We call it the code. Master Storytelling is a discipline for reading that code, seeing where it pulls against what people say they care about, and learning how to change it.
At its heart is the VMP triad: three questions you can ask of anything, from an email to an institution. Everything else on this site builds on them.
The framework comes in five boxes. Each one opens onto its own page, and onto its card packs on the framework map.
Box 1Master Storytelling CoreThe VMP triad: the three things beneath every message, and the rule book for the rest.
Box 3Metanarrative and cultureThe story a culture runs on, beneath the one it tells.
Box 4Master Storytelling: PracticeLearning to see what is, and what matters, together.
Box 5Master Storytelling FoundationsWhat we assume, how sure we are, and how we could be wrong.
If you are new
Short films and explainers, one idea at a time.
If you lead people
Why incentives fade, and what lasts.
If you want depth
The Integral Motivation Theory course, online.
If you research
What we assume, and how we could be wrong.
Four steps, from a first look to taking the practice into your own organisation.
Explainers, the framework map, the glossary and the podcast.
A free account unlocks the guide for each discipline, to study at your own pace.
The training starts with Core, which is free. The Motivation Model and the other modules build on it.
The practice programme, with training in facilitating Synactic Councils, is being developed.
Go as far as is useful to you. Each step stands on its own.
First step
