Training

The training, seen whole.

Start free with the big picture. Then learn motivation, value and purpose one at a time, and read them together in culture.

How it fits together

Free. Start here.

Free

Master Storytelling Core

The big picture, start to finish

The full training

Four modules, a final project and a certificate of completion

Three parts, one at a time. Take them in any order.

All three, read together in culture.

Opening soon

Metanarrative

How culture shapes what we do, and how it changes

Putting it into practice, together.

Register interest

The Practice

Ways to bring cultural change into real settings

What each part covers

Free

Master Storytelling Core

The whole picture in one free course: why so much good work struggles to move people, and the layer beneath culture that shapes what we do, often without our noticing.

You’ll be able to: see the three things every piece of work runs on (what it values, what drives it and what it is for) and notice when they pull in different directions.

Free. No account needed. Free guides for each part are in the library with a free account.

Follows Core

The Motivation Model

Integral Motivation Theory

Why some effort lasts and some burns out, and what that means for every campaign, team and appeal you work on.

You’ll be able to: read what is really driving a piece of work, and redesign it so the motivation lasts.

You’ll make: a motivation audit of one campaign or team you know.

Begins where Core ends. £125, or £250 for organisations and £60 at the concession rate.

Opening soon

Value

What actually moves people, and how to use insights as to the nature of values for future campaigns and initiatives that let an audience meet the value for themselves.

You’ll be able to: read which kinds of value a piece of work carries, which are missing, and which are imitations.

You’ll make: a reading and redesign of one piece of your own outreach.

Opening soon. £125, or £250 for organisations and £60 at the concession rate.

Opening soon

Purpose

Whether the reason your work exists still steers what it does from day to day, and what happens when it stops.

You’ll be able to: tell when a goal has come loose from the reason behind it, and bring the two back together.

You’ll make: a purpose map of your organisation, and your first full diagnosis using all three parts.

Opening soon. £125, or £250 for organisations and £60 at the concession rate.

Opening soon

Metanarrative

How a culture carries its deep story through habits, rules and systems, and how new work can change it.

You’ll be able to: read the gap between the culture an organisation says it has and the one its systems actually run.

You’ll make: a reading of one organisation or sector, and one piece of work designed to shift it. Together these are your final project.

Opening soon. £125, or £250 for organisations and £60 at the concession rate.

Register interest

The Practice

Ways to bring cultural change into real settings, practised with others.

The practice develops two things. The Synaxis is the inner capacity we all have to sense what matters in a situation before we put it into words. A Synactic Council is a structured way for a group to bring that capacity to a shared question. Both are learned in practice, with support, so this programme runs separately from the online training. It is not open yet.

The full training

The four modules together, with a final project on a real case from your own work. Finish it and you receive a certificate of completion.

Every module you take counts in full towards the full training, so taking them one at a time costs the same as joining all at once.

PlaceWho it is forOne moduleFull training
StandardPaid by you, a charity or a community organisation£125£500
OrganisationPaid by a business, public body or large institution£250£1,000
ConcessionUnwaged, students and people on a low income, paying for themselves£60£240

Founding Member places on the Motivation Model (£45) are for people taking part in the research behind the training.

Training a team?

Places for your staff at the organisation rate, invoiced, with a guide for working through the sessions together.

Prices are in pounds. Organisation prices exclude VAT; we are not currently VAT registered. Places are open to buyers in the UK. The certificate of completion records that you finished the full training; the Master Storyteller title also requires the practice programme. Master Storytelling is a training programme provided by Kieran O’Brien, trading as Ministory.

Download our FREE guide to the Master Storytelling framework

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