Online course · Module 1
Why incentives stop working, what sustains effort instead, and how to design for it in your own team, campaign or organisation.
Before you begin
The Motivation Model begins where Core ends, so the training starts with Core. It is free and needs no account.
You are enrolled
Pick up where you left off.
Founding Member
£45
Earned, not discounted. You agree to share what happens when you apply the training in your own work, and your experience becomes part of the research that tests and refines the framework.
Standard
£125
[Placeholder] Full access to the course, tools and walkthroughs, with no research commitment.
There are no marketing discounts. The Founding Member price is earned by taking part in the research. [Placeholder: what taking part involves, for example two short reflections at 30 and 90 days, and how your responses are used and stored.]
You will
[Placeholder] Outcome one.
You will
[Placeholder] Outcome two.
You will
[Placeholder] Outcome three.
Free for everyone, no account needed. What motivation is, how we define it, and what a new motivation theory needs in light of today’s crises. Five lessons, ending with a takeaway resource.
[Placeholder] Why incentives stop working, and telic resonance.
[Placeholder] Beyond intrinsic motivation, and the strongest objection.
[Placeholder] Tools and a walkthrough, applied to your own organisation.
[Placeholder] From pressure to worth: one change to test.
[Placeholder] What happened when you applied it, and your certificate.
[Placeholder] Videos, readings and exercises.
[Placeholder] About [x] hours in total.
[Placeholder] [12 months / lifetime] access from purchase.
[Placeholder] A certificate of completion at the end.
[Placeholder] A short paragraph on who the course is for: leaders, HR and people teams, communications and campaign teams, and anyone who designs work for others.
[Placeholder] Kieran O’Brien: founder of Master Storytelling, with over two decades of frontline experience in the charity and social change sector.
A Founding Member agrees to share what happens when they apply the training. The lower price is earned through that contribution to the research, not given as a promotion.
[Placeholder]
Yes. See the For organisations page.
Yes. When the full training opens, you pay only the difference.
See section 7 of our Terms.
The training
Training a team?
